7 Powerful Lessons That Transformed Our Marketing Agency

Building a marketing agency isn’t easy. Over the past few years, we at Taurify have experienced both highs and lows—times of success and times when we weren’t sure how things would turn out. But every failure has taught us something valuable, shaping us into a stronger company.

For painting businesses looking to grow, the same principle applies: mistakes are inevitable, but the way you respond to them determines your success. Today, we’re sharing the seven biggest changes we made that helped us grow into a specialized, results-driven agency for painters. These lessons can help any business looking to improve its marketing and client experience.

1. Niching Down to Serve Painting Contractors Better

At first, Taurify worked with a variety of businesses—painters, auto detailers, and more. While we were good at helping painters, we weren’t fully specialized. That changed when we decided to focus 100% on the painting industry.

This shift allowed us to:

• Develop deep expertise in marketing for painters

• Build strategic industry partnerships, like our collaboration with DripJobs

• Provide more relevant insights and solutions for our clients

A specialist always outperforms a generalist. Painters looking for marketing help should work with an agency that knows their industry inside and out.

2. Over-Communicating Expectations

One of the biggest sources of frustration in marketing is misaligned expectations.

That’s why we introduced the Expectation Timeline, a clear roadmap showing our clients exactly:

• What happens in each stage of their campaign

• When they can expect results

• What they need to do on their end

This transparency keeps everyone on the same page and prevents misunderstandings before they happen.

Painters can apply this lesson by clearly setting expectations with customers about project timelines, pricing, and outcomes.

3. Adding Appointment Setting Services

We used to generate leads and hand them off to clients, assuming they’d follow up. The problem? Many painting contractors were too busy to call and qualify leads quickly.

So, we added an appointment-setting service where our team:

✅ Calls leads within 5 minutes
✅ Qualifies them to ensure they’re serious
✅ Books appointments directly for clients

This drastically improved conversion rates. If you’re a painting contractor struggling to follow up with leads, consider outsourcing or hiring an admin to handle it.

4. Partnering with a Painter-Specific CRM

Managing leads effectively is just as important as generating them. After testing different CRMs, we partnered with DripJobs, a system built specifically for painting businesses.

This tool helps:

✔️ Automate follow-ups
✔️ Track leads through every stage of the sales process
✔️ Make customer communication seamless

The right CRM can transform your business, making lead management effortless.

5. Raising Our Prices to Deliver Better Results

At one point, we priced ourselves too low, thinking it would attract more clients. But low pricing led to:

• Less budget for high-quality ads

• Less ability to hire skilled team members

• A worse overall experience for clients

By charging what we’re worth, we can reinvest in better service, better results, and better tools. If you're a painting contractor, don’t race to the bottom on pricing—clients pay for value, not just the lowest bid.

6. Focusing on Client Success, Not Just Signing New Clients

There was a time when we were too focused on bringing in new clients instead of ensuring existing clients were thriving. That led to unnecessary churn.

To fix this, we:

🔹 Tripled down on service delivery
🔹 Created training resources for clients
🔹 Integrated better lead management tools

Now, our focus is on long-term client success, not just short-term sales. Painting businesses can apply the same principle—prioritizing quality and service over rapid expansion.

7. Holding Clients Accountable with Weekly Meetings

One of the most important changes we made was shifting from optional check-in calls to mandatory weekly consulting calls.

These meetings ensure that:

✅ Clients stay on track
✅ Any issues are identified and fixed quickly
✅ We provide ongoing training and support

Painters looking to improve their sales and operations should adopt a similar habit—regular check-ins with their team to keep everyone aligned.

Take Your Painting Business to the Next Level

At Taurify, we’ve been through the ups and downs of growing a marketing agency. These seven changes helped us scale, and they can help painting businesses do the same.

If you're ready to take your painting company to new heights with better marketing and lead generation, schedule a call with our team today. We'll walk you through exactly how we can help you grow.

Click here to book a call with our team!

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