At Taurify, we specialize in helping businesses maximize their marketing dollars, and today, we’re excited to share a success story that perfectly illustrates our approach. Using Facebook Ads, we helped Antonio’s Painting and Renovations achieve an impressive return on ad spend (ROAS) of over 8.0. This means that for every dollar Antonio spent on Facebook ads, he saw an $8 return in top-line revenue.
Let’s dive into how we made this happen and how you can replicate this success for your business.
Our first campaign for Antonio was a sales messaging campaign designed to drive potential clients to reach out via Facebook messages. We targeted a broad audience in Manassas, Virginia, ensuring a healthy audience size of about 4 million people. This broad targeting approach is effective for local lead generation because it keeps costs down and leverages the geographic area’s natural demographics.
For $339, we managed to get 39 leads, resulting in a cost per lead of approximately $9. This was achieved by targeting a general audience within the service area and using manual ad placements to ensure the ads were seen in visually appealing spaces, which is crucial for a service like painting.
One of the most significant strategies we used was running multiple ad variations. We tested 28 different ads within the campaign, allowing us to identify which ones performed best. This continuous testing and optimization are vital to improving ad performance. For Antonio, ads featuring both interior and exterior painting jobs performed well, but as the season changed, we shifted focus to exterior jobs, which tend to be larger and more profitable.
Initially, we drove leads through Facebook messages. However, we later switched to using instant forms, which, while generating fewer leads at a higher cost per lead, resulted in higher quality leads. These forms required more information from potential clients, filtering out less serious inquiries and ensuring that the leads who did come through were genuinely interested in the services offered.
Generating leads is only half the battle. How you manage and nurture these leads can significantly impact your return on ad spend. At Taurify, we use tools like Go High Level to help clients manage their leads. This includes setting up a CRM to track leads and automating follow-up communications through text messages and emails. For instance, as soon as a lead fills out an instant form, they receive an automated text message and a series of welcome emails over the next few days to keep them engaged and warm.
Automation helps ensure that no lead falls through the cracks. Automated text messages and emails keep the communication lines open and make it easier to convert leads into booked estimates. The key is to reach out to leads as soon as possible, ideally within the first five minutes of receiving their information. This immediate response increases the chances of booking an estimate and eventually closing the sale.
At Taurify, we pride ourselves on building marketing machines that deliver outstanding results. Antonio’s success story is a testament to what can be achieved with a well-planned and executed Facebook ad strategy. If you’re serious about scaling your business and want to see similar results, we invite you to schedule a call with our team. We can help you create, manage, and optimize your ads, generate high-quality leads, and implement effective lead management systems.
If you're eager to learn more about how Taurify can take your painting business to the next level, click this link to schedule an advertising review call for a deeper dive into what we can offer.