Creative is King: How to Win with Facebook Ads for Your Painting Business
When it comes to Facebook advertising, especially for painting businesses, there’s one factor that will make or break your campaigns—your ad creative.
We at Taurify help painters all across North America generate consistent leads with Facebook ads. And time and time again, we’ve seen one truth hold up: the creative (image or video) is the single most important piece of your ad. It’s what grabs attention, builds trust, and ultimately drives someone to click and book an estimate.
Let’s break down why creatives matter so much—and what you should be doing to improve them.
First Impressions Happen Fast on Facebook
Your Facebook ad is often the first interaction someone has with your painting business. And in today’s fast-scrolling digital world, you have less than 3 seconds to make an impression.
That means no blurry photos, no messy job sites, and definitely no videos with poor sound quality. Even though most modern smartphones can shoot great content, how you frame and present your work still matters.
Image Tip: Use before-and-after shots of painting projects. These visual transformations perform incredibly well and make for scroll-stopping content. If possible, include subtle branding—like a logo on your truck or shirt—to build brand recall.
The Better the Creative, the Lower the Cost
This might surprise you, but better ads actually cost less.
Here’s why: Facebook wants users to enjoy their time on the platform. If your ad performs well—gets likes, comments, or shares—Facebook rewards that engagement with cheaper ad costs. These are called “high relevance” ads.
If your video is crystal clear, shows real transformations, and features a clean, trustworthy-looking crew, you’re going to get more people to stop and engage. This leads to lower cost per lead (CPL), better ROI, and more booked estimates for your business.
Build Local Trust with Local Content
One major mistake we see is when painters try to look like big national brands. Instead, lean into your local identity.
People prefer to work with local contractors they can trust. That’s why we recommend showcasing:
Real homes and neighborhoods in your area
Local landmarks or well-known spots
Testimonials from actual clients (video is best!)
These cues tell potential customers, “Hey, we live and work right here with you.” That familiarity creates comfort—and comfort leads to conversions.
Video Tip: Film a testimonial from a happy homeowner at the end of a job. Ask them to share their experience and name the neighborhood they live in. This adds authenticity and builds immediate trust with viewers in that area.
Align Your Creative With What Your Ideal Customer Cares About
Your creative should speak directly to your ideal customer’s priorities. Want higher-end clients who value quality? Then your ad should showcase:
Professionalism
Clean job sites
Sharp uniforms and well-maintained vehicles
Polished before/after shots
If your ad screams “cheap painter,” you’ll attract bargain hunters. But if it communicates trust, experience, and attention to detail, you’ll bring in customers who value (and will pay for) premium service.
Clear Call to Action = More Leads
Your video or image should not only look good—it should tell people what to do next. A strong call to action (CTA) is critical.
Here are a few examples of effective CTAs:
“Click below to schedule your free estimate.”
“Message us now for a same-day quote.”
“Tap the link to get your home transformation started.”
Don’t assume people will take the next step on their own. Spell it out clearly and confidently.
Pro Tip: Overlay your CTA as on-screen text in your videos. That way, even if someone watches without sound, they still get the message.
Showcase Results Beyond Facebook
Once you’ve collected great photos and testimonials, use them across all your marketing:
Your website’s home and services pages
Google Business Profile photos
Email campaigns
Printed flyers or postcards
Instagram and TikTok reels
This reinforces your message across multiple platforms and turns one great project into multiple marketing touchpoints.
Final Thoughts: Creatives Are Your Best Investment
If you’re running Facebook ads for your painting business and not seeing results, it’s time to look closely at your creatives. High-quality visuals paired with a strong message can transform your campaigns—turning them from money drains into lead machines.
Want to run ads that actually book jobs? That’s where we come in.
We at Taurify specialize in running high-converting Facebook campaigns for painting businesses. We know what works—and we’ll help you craft the kind of creative that drives results.
🎯 Ready to Grow?
Schedule a free strategy call with us today and find out how we can help you get more leads, more estimates, and more jobs—without wasting money on ads that don’t work.
Click here to book a call with our team
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