6 Free Ways to Market Your Painting Business Before Running Ads

Starting a painting business and wondering how to market yourself without spending a fortune? Before investing in paid advertising, there are several free marketing strategies that can help you build a solid foundation, gain visibility, and attract leads.

At Taurify, we specialize in helping painting businesses generate leads and book more jobs. If you're just getting started, these six free strategies will help you establish your business and bring in new customers.

1. Set Up Your Google Business Profile

One of the first and most important steps is setting up a Google Business Profile (GBP). When homeowners search for painters in their area, Google shows local businesses at the top of search results. If your business isn’t listed, you’re missing out on free leads.

📌 Steps to set up your Google Business Profile:

• Go to Google My Business and sign up.

• Enter your business details, including name, location, and services.

• Add high-quality images of your work.

• Start collecting customer reviews to improve credibility.

Having a Google Business Profile makes it easy for potential clients to find you when they search terms like "house painter near me" or "interior painting services".

2. Build a Free Website

A website gives potential customers a place to learn more about your services, view your past work, and contact you. If you're just starting, Google offers a free website through your Google Business Profile.

While a professional website with custom branding is ideal in the long run, a simple site is better than none. Your website should include:

• Basic information about your painting services.

• A contact form or phone number.

• Testimonials from satisfied clients.

A well-structured website builds trust and makes it easier for people to reach out when they’re ready to book a painting job.

3. Create a Facebook and Instagram Business Page

Social media is a powerful free tool to showcase your work and attract customers. Many homeowners check a company’s Facebook or Instagram before hiring.

Here’s how to make the most of social media:
✔ Post before-and-after photos of completed painting jobs.
✔ Share customer reviews and testimonials.
✔ Engage with followers by answering questions in comments and messages.
✔ Use local hashtags like #HousePainting [YourCity] to increase visibility.

By posting regularly, you can build credibility and increase the chances of people choosing your services.

4. Partner with Other Contractors

Networking with general contractors, real estate agents, and home renovation businesses can help you secure steady work. Many homeowners rely on contractor recommendations when they need painting services.

💡 How to build partnerships:

• Connect with local contractors and offer your services for their clients.

• Attend industry events and meetups.

• Offer a referral program where they earn a small fee for every job they send your way.

If you build strong relationships with these professionals, you’ll have a consistent stream of painting jobs without spending on ads.

5. Connect with Real Estate Agents and Property Managers

Real estate agents and landlords need painting services regularly to refresh homes before selling or renting them out. By networking with real estate professionals, you can get repeat business from clients who need quick, high-quality painting work.

🚀 How to connect with real estate professionals:

• Attend real estate networking events or join local property management groups.

• Offer discounted services for first-time clients.

• Provide fast turnaround times and professional service to build trust.

Many landlords and real estate agents handle multiple properties, which means long-term business opportunities for you.

6. Start an Email List

If you’re collecting leads but not following up, you’re leaving money on the table. An email list is an excellent way to stay in touch with potential clients.

💡 What to send in emails:

• Seasonal promotions (e.g., 10% off winter painting projects).

• Tips on home maintenance and painting trends.

• Project showcases and customer testimonials.

Regular email communication keeps your business top of mind so that when a client is ready to paint, they call you first.

Ready to Take Your Marketing to the Next Level?

These six strategies will help you generate leads and build a strong foundation for your painting business without spending money on ads.

However, if you’re ready to scale and start booking high-quality painting jobs on autopilot, we can help! At Taurify, we specialize in lead generation, appointment setting, and marketing for painting businesses.

Schedule a free discovery call with Taurify today and let’s discuss how we can help you book more jobs, close more deals, and grow your painting business

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