How a Painting Company Turned $2,700 in Facebook Ads Into $32,500 in Sales
At Taurify, we help painting companies grow fast — but not by guessing. We use clear, data-backed strategies that deliver results. One of our clients, Pure Painting, recently brought in $32,500 in closed jobs from just $2,700 in Facebook ad spend.
That’s a 12x return on ad spend (ROAS).
In this article, we’ll walk through exactly how we set up that winning campaign — from targeting, to creative, to lead handling, and the secret ingredient that ties it all together: speed and follow-up.
Let’s dive in.
Step 1: Start With Smart Targeting
Before we launched a single ad, we worked with Pure Painting to identify their ideal audience. Since they’re based in Jackson, Michigan, we targeted higher-income neighborhoods — places where homeowners are more likely to afford quality painting services.
💡 Tip: If you're running Facebook ads in a big metro area, narrow your targeting to high-income ZIP codes. For example, in Los Angeles, consider Orange County.
We also filtered by age (30 or 35+), which usually ensures you're reaching homeowners — not renters or young adults unlikely to need professional painters.
Step 2: Use Authentic, Personable Ads
Here’s where things get powerful.
In the ad creatives, we featured Eric, the business owner, and his family. These weren’t overproduced videos — just real people, introducing themselves and their work. When leads later saw Eric in person for an estimate, they already felt like they knew him.
📸 Image Recommendation: Use friendly, high-quality images of the business owner or team at work. A smiling face in uniform can build instant trust.
The idea is simple: people buy from people, not faceless brands. Making your team the face of your company builds familiarity and trust before you even pick up the phone.
Step 3: Convert Leads Fast with CRM + Speed-to-Lead
Getting leads is only half the battle. What matters most is how you follow up.
Pure Painting used DripJobs, a contractor-friendly CRM, to automatically manage leads, schedule estimates, and track pipeline value. If you’re not using a CRM, we strongly recommend getting one in place.
💡 Pro Tip: Use tools like DripJobs to automate follow-ups and proposals. If you want to try it out, use code T60 for a 60-day free trial.
But automation alone isn’t enough. The real game-changer was speed. Every new lead was called within 5 minutes, no matter the day — even weekends.
We handled this with our in-house appointment setting team, available 7 days a week, 14 hours a day. That way, no opportunity slipped through the cracks.
📞 Want to DIY? Train your admin or hire after-hours support. Most quality leads come after work hours.
Step 4: Focus on Booking the Estimate — Not Just the Lead
Leads don’t equal money — appointments do.
We helped Pure Painting hit a 58% appointment set rate, which means nearly 6 out of 10 leads were scheduled for an estimate. We aim for at least 30% set rates with all our clients.
Why does this matter? Because if you're only setting 10–20% of your leads into actual appointments, you're leaving money on the table.
Step 5: Close the Sale With Confidence
Eric, the owner of Pure Painting, didn’t stop at ads — he invested in sales coaching and training.
That allowed him to close at 28.2%, meaning roughly 1 in 3 estimates turned into a paying customer. That’s where the real profit is made.
We always say:
“Ads bring the leads, but sales close the deals.”
Even if you just improve your closing rate by 5%, that can mean tens of thousands in added revenue over the year.
Recap: The Winning System
Here’s the breakdown of Pure Painting’s success:
$2,700 spent on Facebook Ads
93 leads generated
60 estimates booked
$32,500 in closed jobs from ads
$43,000 total in sales
$38,000 more in pipeline jobs pending
These results aren’t magic — they’re built on a clear process:
Target the right audience
Use authentic, personable ad creatives
Follow up fast (within 5 minutes)
Book estimates, not just leads
Close strong with a sales system
Want Help Doing This for Your Business?
If you’re a painting business owner who’s serious about growth, this is what we do at Taurify — every single day.
We run the ads. We book the appointments. We help you close the deals.
If you’re ready to stop guessing and start growing, book a free strategy call with our team today. We’ll show you exactly what’s working for other painting businesses like yours — and how we can do the same for you.
Let’s grow your painting business the smart way. Book a call today.
Click here to book a call with our team
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