How to Get More 5-Star Google Reviews for Your Painting Business
At Taurify, we help painting businesses dominate their local market—and one of the easiest ways to stand out is by building a strong base of 5-star Google reviews. If you're not actively working to get more reviews, you're leaving leads and money on the table.
Reviews are no longer a “nice-to-have”—they’re a core part of your marketing strategy, especially in local service industries like painting.
Let’s break down why reviews matter, how they impact your business, and how you can start collecting them today.
Why Google Reviews Matter So Much
93% of Consumers Read Reviews Before Hiring
That means nearly everyone who’s thinking about hiring a painter is going to check your reviews first. Even if they find you through Google Ads, your website, or social media, they’ll still head to your Google Business Profile before making a decision.
Reviews Build Trust and Credibility
No matter how well you talk about your business, what others say carries more weight. A glowing customer review is social proof that your team delivers. A review like “They showed up on time, did a great job, and cleaned up perfectly” can close more sales than any ad copy ever could.
Higher Conversions & Bookings
When a potential client is deciding between you and a competitor, they’ll almost always go with the company that has more—and better—reviews. If your business has 50 five-star reviews and your competitor only has 10, that alone can be the deciding factor.
6 Proven Ways to Get More 5-Star Reviews
1. Deliver a 5-Star Experience
First and foremost, earn the review by doing excellent work. It sounds obvious, but most bad reviews come from poor communication, missed deadlines, or messy cleanups. If you simply show up on time, do what you promised, and communicate clearly, you're ahead of most painting companies already.
2. Ask for the Review—Right After the Job
Timing is key. The best time to ask for a review is right after the job is completed, when the customer is still excited and impressed by the work. Don’t wait a week to follow up.
Try something like this in person:
“We’re so glad you’re happy with the result! Would you be open to leaving us a quick review? It really helps local homeowners find a trustworthy painter.”
3. Make It Easy to Leave a Review
Most customers are happy to help, but only if it’s easy. On your Google Business Profile, you can copy your custom review link and send it via text or email.
Better yet, create a QR code and put it on a small thank-you card you leave behind. One scan, and they’re on your Google review page—no searching, no fuss.
4. Use Automations and CRM Tools
If you're using a CRM like DripJobs or Jobber, set up an automated follow-up that sends a text or email the day after the project wraps up.
Something like:
“Thanks again for trusting us with your project! We’d love it if you could share your experience with others—click here to leave a review.”
Set it and forget it—automation ensures no customer slips through the cracks.
5. Offer a Simple, Ethical Incentive
While you can’t “buy” reviews, you can encourage them with small incentives. A great option is running a monthly raffle:
“Leave us a 5-star review this week and you’ll be entered to win a $250 Amazon gift card!”
This kind of incentive is compliant with Google’s guidelines—as long as you’re not demanding positive feedback—and it boosts participation.
6. Respond to Every Review (Yes, Even the Bad Ones)
Replying to reviews shows customers you care, and it can turn a negative into a neutral. If someone leaves a less-than-stellar review, don’t get defensive. Be professional and transparent.
Example:
“We’re sorry to hear this! We always strive to deliver top service. We’ve reached out to make this right and appreciate your feedback.”
This helps potential customers see your integrity—and shows you take client satisfaction seriously.
Bonus: Showcase Your Reviews Everywhere
Once you have a bank of quality reviews, show them off:
Add them to your website’s homepage or services page
Post screenshots on Facebook and Instagram
Include them in your email signature or job estimates
Print them on flyers or door hangers
The Bottom Line
Reviews are the next best thing to referrals. They’re free, public, and they continue working for you long after the job is done. By earning more 5-star reviews—and making it easy for customers to leave them—you’ll increase your conversions, outrank competitors on Google, and close more painting jobs consistently.
Need Help Growing Your Painting Business?
At Taurify, we specialize in helping painting contractors grow through Google Local Service Ads, PPC, Facebook Ads, and local SEO. If you're ready to build a steady flow of leads—and get more five-star reviews while you're at it. Click here to book a call with our team
Let’s paint a better future for your business.
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