8 Reasons Painting Businesses Struggle with Facebook Ads (And How to Fix Them)
Facebook ads are a goldmine for painting businesses—when done right. But too often, painting companies run ads that don’t deliver the leads or ROI they expect. We at Taurify have worked with countless painting businesses, and we’ve identified the eight most common reasons their Facebook ads fall short. In this post, we’ll explore these pitfalls and offer actionable solutions to help you turn your ad campaigns into a lead-generating powerhouse.
1. Poor Targeting
One of the biggest issues we see is ads targeting the wrong people in the wrong locations. For example, if your painting business only serves one city, targeting the entire state wastes your budget on irrelevant audiences. To fix this, use Facebook’s audience filters to:
Narrow down by location.
Refine age demographics.
Target homeowner interests or behaviors.
2. Low-Quality Creatives
Your ad visuals and videos are the first things people notice. Blurry images, poorly lit photos, or amateur videos can drive potential customers away. Your creatives should:
Showcase before-and-after transformations.
Highlight clean, professional work.
Use high-resolution images or videos.
💡 Pro Tip: Include images of your team in branded uniforms working on-site. Authenticity builds trust.
3. Lack of Creative Testing
Testing just one ad creative is a missed opportunity. Every audience responds differently, so you need multiple variations to see what works best. We recommend testing:
At least 5–10 different images or videos.
Several ad copies with varying headlines and calls to action.
Different targeting setups.
Use Facebook’s A/B testing feature to allocate more budget to high-performing ads.
4. Weak Lead Follow-Up
The best ad in the world can’t help if you’re not following up with leads. Many painting businesses don’t respond to inquiries quickly enough—or at all. To ensure success:
Call leads within five minutes of receiving their information.
Follow up with SMS and email reminders if they don’t respond.
Use CRM tools to track and nurture leads.
5. Unrealistic Expectations
Advertising takes time to yield results. Many businesses expect instant success and abandon campaigns too early. The truth? Effective advertising is like going to the gym: consistency is key. Allow time to:
Build brand recognition.
Collect data to refine your strategy.
Scale campaigns based on what works.
6. Inconsistent Sales Process
Even if your ads bring in leads, a shaky sales process can derail your efforts. Ensure your team:
Is trained to qualify leads effectively.
Delivers clear, detailed estimates.
Follows up to close the deal.
Focus on building trust and making the sales process as smooth as possible.
7. No Data Tracking or Optimization
You can’t improve what you don’t measure. Many painting businesses fail to track ad performance or customer behavior. Keep an eye on:
Click-through rates (CTR).
Cost per lead (CPL).
Conversion rates from lead to sale.
Use this data to adjust your ads, website, and sales process.
8. Lack of Professionalism on Social Accounts
Your Facebook page often serves as a first impression. If it’s unprofessional, potential customers may not trust your business. Make sure:
Your page has updated contact information.
You post high-quality photos of your work regularly.
You maintain a consistent brand tone and style.
The Solution: Partner with Experts
Running successful Facebook ads takes time, skill, and consistency. At Taurify, we specialize in helping painting businesses like yours dominate their local markets. Here’s how we can help:
Expert Ad Creation: We design targeted, high-performing ads that attract leads.
Quick Lead Follow-Up: Our appointment-setting team contacts leads within minutes.
Comprehensive Tracking: We monitor every step of the process to optimize your campaigns.
If you’re ready to scale your painting business and let experts handle your Facebook ads, we’re here for you.
Schedule a Call Today
Want to stop wasting ad spend and start getting real results? Schedule a free discovery call with Taurify today. We’ll learn about your business, share examples of successful campaigns, and map out a custom plan to help you grow.
