5 Things to Do Before Hiring a Marketing Agency for Your Painting Business

Partnering with a marketing agency can be a game-changer for your painting business—but only if you're ready. At Taurify, we’ve helped countless painting businesses scale with our tailored marketing strategies, and we’ve seen firsthand what sets successful partnerships apart. Before you sign that contract, here are the five critical things you need to do to ensure a successful collaboration.

1. Define Your Goals Clearly

Before reaching out to an agency, take a moment to determine what you actually want to achieve. Do you want more local visibility? Are you aiming to generate leads or grow your Instagram following?

More importantly, ask yourself:

• How many new jobs can your team handle?

• Do you specialize in specific services like exterior painting or cabinet refinishing?

By knowing your capacity and goals upfront, you set clear expectations for the agency and ensure their efforts align with your vision.

2. Invest in a CRM to Manage Leads

Bringing in new leads is one thing, but managing them effectively is another. A Customer Relationship Management (CRM) system like DripJobs or Jobber helps you:

• Track leads from various sources (Facebook, Google, referrals, etc.).

• Automate follow-ups and reminders to nurture potential customers.

• Gain insights into your conversion rates and other key metrics.

Without a CRM, you risk losing leads through the cracks and limiting the return on your investment with the agency.

3. Master Basic Lead Management Skills

Hiring a marketing agency isn’t a magic fix—it’s a partnership. To make the most of your investment, you need to understand how to manage leads effectively.

For instance:

• Know how to qualify leads.

• Follow up promptly with prospects.

• Build rapport on calls to close sales.

If you’re new to lead management, consider investing in coaching or training. Agencies like Taurify offer training resources to help clients refine their processes, but having some foundational skills will make the partnership much smoother.

4. Ensure Financial Stability

Marketing is a long-term investment. To see consistent results, you need to maintain a steady budget for your campaigns. We recommend that your painting business generates at least $100,000 annually—ideally closer to $200,000—before committing to a marketing agency.

Why? Because:

• Effective campaigns require consistency, much like going to the gym. Sporadic advertising yields poor results.

• Leads take time to convert. You’ll need reserves to cover operating expenses during this period.

Think of marketing as planting seeds: the more consistently you nurture them, the stronger the growth.

5. Dial In Your Sales Process

A great agency can bring you high-quality leads, but closing those leads is up to you. Whether it’s you or your team handling sales, your process needs to be sharp.

Here’s what a solid sales process looks like:

• Promptly following up with leads provided by the agency.

• Effectively addressing customer pain points.

• Closing deals confidently and professionally.

Think of hiring a marketing agency as throwing fuel on a fire. If your sales process is solid, the fire will grow exponentially. But without a solid foundation, even the best leads won’t yield results.

Bonus: Why Consistency Matters

Consistency is the secret to successful marketing. Advertising sporadically (a week here, a month there) won’t build the brand awareness needed to drive results. People need to see your business multiple times before they take action.

With a steady, long-term approach, your audience becomes familiar with your brand, making them more likely to choose your services when they need them.

Partner with Taurify for Proven Results

If your painting business is making over $200,000 a year and you’re ready to scale, we at Taurify are here to help. Our team not only generates leads but also qualifies and books them into your schedule—saving you time and maximizing your ROI.

Click here to schedule a free discovery call with us and learn more about our tailored marketing services for painting businesses. Let’s turn your business goals into a reality.

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