Why Most Marketing Agencies Fall Short—and How to Pick the Right One for Your Painting Business
When you run a painting company, you’re constantly being hit with pitches. Cold calls, spam emails, unsolicited DMs—each one claiming to have the magic formula to scale your business. They promise massive returns, boast about helping “someone just like you,” and push for a meeting.
At Taurify, we get it—because we’re in the marketing world too. And here’s the hard truth: a lot of marketing agencies suck.
Let’s break down why that is, and more importantly, how you can avoid wasting your time and money by partnering with the wrong one.
1. Lack of Experience Is a Deal-Breaker
One of the biggest problems with many agencies is simple: they just don’t have enough experience.
Anyone can start a marketing agency today. There’s no license or certification required—just a Canva logo and a LinkedIn profile. Many of these “agencies” were started by someone who took a course and decided they were ready to run ads or build websites for real businesses.
Without experience, they often:
Rely heavily on outsourcing (without knowing how to vet subcontractors)
Offer cookie-cutter strategies
Struggle to troubleshoot campaigns when things go sideways
Tip: Always ask to see real client work. If they’re selling websites, ask for live links. If they’re selling ads, ask for screenshots of real campaign performance (CPL, CTR, conversions, etc.). Bonus points if the clients are in your industry.
2. They Don't Specialize in Your Industry
Every industry is different. Marketing a painting business isn’t the same as marketing a salon or an e-commerce store.
An agency without industry-specific experience might waste time learning on your dime.
We at Taurify focus solely on home service companies—especially painting contractors. Why? Because we know the metrics that matter, the seasons that affect performance, and the exact types of offers and creatives that convert in your space.
Pro Tip: Look for agencies that show proven results in your niche. If you’re a painter, work with someone who has scaled other painting businesses—not someone whose only experience is with barbershops and coffee shops.
3. The Barrier to Entry Is Too Low
Let’s be real: anyone can start a marketing agency. All it takes is a computer and an internet connection.
Because of this low barrier to entry, the space is flooded with people who:
Overpromise
Under-deliver
Disappear when you need them
There’s no gatekeeping. And while that’s great for innovation, it also means you have to vet who you work with more carefully than ever.
What to look for:
Detailed case studies
Industry-specific testimonials
Clear service packages
4. No Proven Results = Big Red Flag
If an agency can’t show you:
Past results
Specific KPIs (cost per lead, return on ad spend)
Live campaigns or real client work
...then that’s a red flag.
At Taurify, we’re proud of the case studies we’ve built helping painters generate qualified leads through Facebook ads, Google PPC, and LSA. And we’re happy to share real data and client feedback.
5. No Clear Expectations or Communication
Some agencies will promise you the moon—“We’ll get you $100K in revenue in month one!” But when the results fall short, there’s no accountability, and you’re left in the dark.
A great agency will:
Clearly outline what they will deliver
Explain your responsibilities (e.g., following up with leads)
Set realistic KPIs
Communicate consistently (within 24 business hours)
At Taurify, we make expectations clear from day one. We tell our clients what to expect, what we handle, and what they need to do on their end (usually, that means answering the phone and closing the deals).
6. Poor Communication Kills Campaigns
If an agency ghosts your emails or takes a week to reply, it’s a major red flag.
Speed matters—especially when you're running paid campaigns. A delay in fixing a broken landing page or ad can cost you hundreds in wasted ad spend.
You deserve:
Fast responses (within 24 hours during the week)
Proactive updates
A dedicated point of contact
If your current agency is slow to respond or constantly missing meetings, it's time to consider your options.
7. Generalists Can’t Deliver Like Specialists
Many agencies try to be good at everything—web design, SEO, ads, social media, branding. But the truth is, most agencies only truly specialize in one area.
Find out what an agency is great at—and see if that aligns with what you need.
We at Taurify specialize in:
Facebook Ads for painting companies
Lead generation with built-in appointment setting
That’s our lane, and we stay in it. When clients need something outside of that—like a new website—we refer them to trusted partners.
Final Thoughts: Choose Smart, Scale Faster
There are a lot of agencies out there. Some are great. Many are not.
The key is choosing one that:
Specializes in your industry
Has a proven track record
Communicates clearly and consistently
Sets the right expectations
At Taurify, we’re not here to overpromise. We’re here to help painting companies scale sustainably and profitably through proven marketing strategies tailored to your industry.
If you’re ready to grow your painting business the smart way, click here to book a call with our team
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