The $2,681 Strategy That Packed a Painter's Calendar with 62 Estimates

Would you spend $2,681 to book 62 estimate appointments for your painting business?

That’s exactly what one of our clients did—and the results speak for themselves.

We at Taurify specialize in helping painting companies grow through proven marketing systems. In this post, we're breaking down a real-world case study where one painting contractor generated over $95,000 in potential revenue by spending just $2,681 on Facebook ads. Here’s how it worked—and how you can apply the same principles to your own business.

Step 1: Target the Right Audience Locally

The first step in any successful Facebook campaign is showing your ads to the right people.

For this client, Pure Painting based in Jackson, Michigan, we targeted homeowners ages 30 to 65+ within the local area. While some campaigns target specific high-income zip codes, smaller cities require a broader radius. We ensured ads were reaching local homeowners likely to need painting services soon—not renters or young users unlikely to convert.

Pro Tip:

If you're running ads in a small town or rural area, expand your radius while still staying focused on homeowners. You can layer interests like "home improvement" or "DIY" to sharpen the audience even further.

Step 2: Creative is King

One thing we can’t stress enough: creative makes or breaks your ads.

Forget expensive studio-quality video. The best-performing ads in this campaign were authentic, low-production videos recorded by the painting business owner and his kids. One standout video featured the owner's 12-year-old daughter introducing their services—relatable, charming, and unique.

When a potential customer sees a familiar face from the ad show up at their home, trust builds instantly. These types of creatives created a connection that stock images or polished promo videos rarely achieve.

When to Use Images or Video:

• Use real photos of your team, recent projects, or tools-in-action when possible.

• Record video testimonials from happy customers or behind-the-scenes clips of your process.

• Include your branding, such as company merch or trucks, to build recognition.

Step 3: Build a Friction-Free Booking Process

Once someone clicks on your ad, what happens next is crucial.

We helped the client set up a Facebook lead form that asked a few quick questions:

• Interior or exterior project?

• When is the project needed?

• Name, email, phone number, and address.

Simple, fast, and mobile-friendly. Leads then flowed directly into DripJobs, a CRM designed specifically for painting contractors. From there, leads were managed and followed up with systematically.

Step 4: Follow-Up with Speed and Structure

Even the best leads are useless if they’re not contacted promptly. That’s where automation and appointment setting come into play.

As soon as leads came in, they were marked as “cold” in DripJobs and assigned for immediate follow-up. Our appointment-setting team called and qualified each one, then booked estimates directly into the business owner’s calendar.

The result?
A fully packed calendar, with 62 estimates booked in just 77 days.

The Numbers Don’t Lie

Let’s break it down:

• Total Ad Spend: $2,681

• Total Leads: 93

• Booked Estimates: 62

• Estimated Close Rate: 30%

• Average Job Size: $5,000

• Projected Revenue: $95,000

• Return on Ad Spend (ROAS): 35X

Even with a modest 30% close rate, the return was massive. And if your average job size is higher—or your sales process more refined—the revenue potential grows even more.

Want to run the math for your business?
Take your average job size and close rate, then multiply it by how many appointments you'd like to book. It adds up fast.

Key Takeaways

✅ Target homeowners locally with smart audience settings
✅ Use authentic, personal video creatives over high-budget productions
✅ Build easy-to-complete lead forms with relevant questions
✅ Use a CRM like DripJobs to manage leads
✅ Follow up quickly with appointment setters or automation

Ready to Pack Your Estimate Calendar?

If you’re tired of waiting for referrals or wasting money on ineffective ads, it’s time to take a more strategic approach. At Taurify, we’ve helped dozens of painting businesses grow with targeted Facebook and Google ad campaigns—and we can help you too.

📅 Schedule a free strategy call with our team and see how we can help you book more estimates, win more jobs, and finally scale your painting business with confidence.

Click here to book a call with our team

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